EXECUTIVE CREATIVE LEADER
An immediate immune response
When COVID hit hard in March 2020, consumers immediately began seeking ways to support their immune system.
Elderberries have long been used as an herbal supplement to boost immune support, and our client’s Sambucus brand is grown in a way that boosts its efficacy.
We sprung into action and brought our client a spot edited from existing footage to get a campaign in market in days – and the results were unbelievable. We drove a 400% sales increases in weeks by reaching people who were suddenly searching for immune support from elderberries.
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Our campaign originally spoke to a knowledgeable herb consumer
Truth is, Nature’s Way has always embraced the ancient belief that nature provides us with gifts of wellness and healing, in the forms of herbs and botanicals. They also believe that part of their role in bringing these gifts to consumers is to be proper stewards of nature – working with global knowledge keepers who’ve grown and nurtured these remedies for generations.
To demonstrate this ethos, we traveled to Graz, Austria, to capture the elevation, climate, and soil conditions, while also introducing viewers to the actual family we work with, long trusted for generations to harvest the perfect elderberries. Showing just how Nature’s Way sources only the best of the earth, while also working alongside the people who care for and cultivate them properly – every scene crafted to reflect quality, honesty and authenticity.
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