Everything is creative. It doesn't matter to me if it's an online video, a mobile site, an Alexa skill, even new packaging innovation.  I use creativity, data and technology to guide my teams to solve problems for our clients across disciplines and devices. In fact I have the distinction of having worked across every advertising / integrated marketing discipline from CRM and direct mail; to digital, web and mobile sites; mobile app and online game development;  brand TV and print campaigns; through healthcare, retail, experiential and more.  Not only do I know and understand them all - I respect them all.  Today I am leaning into AI, Web 3.0 and where the future of advertising and marketing are headed.

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I am always learning, always growing, and always trying new things. I've brought a lot of "firsts" to my clients from the first unique under-wrapper codes and branded mobile games to a retailer's first fully integrated social program. 

 

I am not a cowboy or a maverick.  I believe in the power of teams, the value of diversity, and the shared responsibility for excellence.

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