JANET BARKER - EVANS
webjanet @ me.com
Creativity • Passion • Commitment • Integrity
What I Believe
I believe that creativity is the key to solving complex problems, and that healthy teams where people are nurtured and encouraged are where we find the greatest creativity.
What I Do
Lead, inspire, and empower teams of passionate creatives to deliver big ideas for clients
Partner with account, planning, clients and others to identify and solve clients’ business problems and bring them innovative ways to grow their brands
Learn, grow, and challenge myself to stay on top of what’s new and next across data, digital and technology platforms to ensure my clients are always ahead of their competition
Listen, collaborate and grow by always staying curious and always learning from those around me
Where I’ve Done It
SVP, Executive Creative Director - March 2020 - Present
I am currently ECD at Hawkeye, the largest pure play CRM agency in North America, which specializes in experience orchestration across all channels and across the customer journey. We launched our new agency two weeks in to the COVID-19 pandemic, which has been an interesting journey.
We're a one-of-a-kind human experience agency, and we orchestrate experiences for people across their customer journey—leveraging human insight, the world’s best data, empathic creativity, and the most powerful technology available. We do all this to deliver business results for our clients and to create more meaningful connections between humans and brands.
SVP, Executive Creative Director - August 2012 - March 2020
Creative leadership of 200 creatives around the globe, delivering growth for a wide range of clients that include CPG companies like GSK, Nature’s Way, Hormel, Merisant and Purina, and other companies like Red Lobster, Chase, and ADS. Creative solutions for clients include social, mobile, digital and fully integrated 360 programs that effectively engage consumers and lean into best practices, while using data in new and evolving ways to be more relevant and targeted than ever before.
As part of my role as a creative leader, I built a global team and process from my home office in Chicago all the way to our office in Bangalore, India. I'm a proven leader of teams across timezones, a born collaborator, and a driver of a positive and inspirational culture.
EVP, Group Creative Director - March 2010 – July 2012
Leadership of large creative “supergroup” delivering excellence for clients that included Kmart, Hampton Inn, Stelara (J&J/Centocor Ortho Biotech), Blue Cross Blue Shield Florida, Florida Blue Retail Centers, Valspar, Halls, Nabisco and more. Brought new innovation to clients that brought them into emerging social technology ahead of their competitors.
SVP, Group Creative Director - October 2006 - March 2010
Leadership of team developing brand, TV, radio, digital, CRM, shopper and fully intergrated work for clients including Kmart, Stelara, Kaiser Permanente, GSK/alli, Nabisco/Kraft.
EVP, Group Creative Director - April 2003 - October 2006
Leadership of creative group delivering digital, CRM and integrated campaigns for CVS, USPS Retail & Direct, M&M Mars, MilkPep, ConAgra, Kaiser Permanente, GSK/alli, Ross Similac
SVP, Group Creative Director - 2001 - 2003
Developed digital, promotional and CRM work for clients including M&M Mars/Masterfoods, Brown Forman, ConAgra, Kellogg, USPS and Cadillac.
ACD / Creative Supervisor / Sr. Copywriter / Copywriter – 1995 - 2001
Developed innovative digital, DRTV and CRM work for clients including JRAP, Bank of America, HFC, Secure Horizons, Ross/ Similac, Bass Hotels Holiday Inn / Priority Club, Bank of America, PacifiCare, Secure Horizons, Cadillac, LensCrafters, British Airways.
How I Give Back
Epsilon Women In Leadership
Take the Lead Women
DePaul University, Adjunct Professor
Coleman Entrerpreneurship Center Mentor
Leo Burnett Group Mentor Program
SIUC Dean's National Industry Council
Off the Street Club
Chicago Hoop Squad Sponsor
Church & Community
Where I Got Started
Southern Illinois University, Bachelor of Science - Journalism / Advertising
Governors State University, Master of Arts - Media Communications