Millenials are smoking in alarming numbers. This unique effort geotargeted smokers when and where they were smoking, with a provocative mobile series that focuses on an odd truth smokers face - they spend a lot of time with people they don't really know, in weird places they really don't want to be. 

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This series featured daypart and weather triggered variations, and concluded with a geolocator map to let smokers know where they could find Nicorette if they wanted to quit this strange club they never knew they joined. 

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