What do you do when you win a new client and inherit a talking lightbulb? During a recession? You sell a bright brand idea. 

I took this iconic retail brand back into the black by selling in an age-old idea and making it cool again. Well, kinda cool. 

I took this iconic retail brand back into the black by selling in an age-old idea and making it cool again. Well, kinda cool. 

Nestle was launching a new innovation in the U.S. under their global Maggi line and my ideas won us the business.

You know when you win a pitch and then the entire client team is fired? So you have to repitch it? This is that story.

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