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EXECUTIVE CREATIVE LEADER
Alliance Data was launching a new bank, and we helped them grab attention with Bread.
The truth is, most banks look the same. Our client built Bread to be different. So my team crafted a campaign that literally sang the benefits to this new consumer with a campaign that really spoke to them.
Savings shouldn't have to cost you anything, so save smarter, not harder with Bread Savings.
♫ Original Sound - Bread Financial
We weren’t just launching a brand. We were launching 3 unique products across multiple lines of business.
We had to be cohesive and differentiating at the same time. We needed a campaign that would appeal to wildly different targets while feeling authentic to both. And we succeeded.
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