It's all about the team
I love leading teams of passionate creatives. Each of these campaigns below represent the work of a lot of people, not just me, and has been chosen because I particularly like the challenge we had to overcome.
We created a campaign that reversed sales decline and
brought Kmart "back in the black" during a major recession.
Our client helped create the category, and then huge CPG brands jumped in. We brought them back to growth.
One bright, simple idea drove year-over-year sales growth during my client's biggest and toughest season.
I ignored the RFP brief and gave them what they needed, not what they asked for, and we won.
Launching the world's first spiked still water in a very crowded category of alcoholic beverages
Campfire meals were back, and the client needed to drive awareness and traffic.
Getting Chicagoans to pay attention to kids caught in gang-infested areas isn't easy.
How do you help people quit smoking if they don't admit their smokers? Here's how.
We helped launch the largest Rx to OTC brand in GSK history and set records doing it.
Wanna make it easy? Just watch this highlight reel of some of my favorite work from my team.
