Flonase was the largest Rx to OTC launch in GSK history.  As their Shopper Marketing Agency of Record, we helped them with this robust launch campaign developed to help the more than 50 million allergy sufferers in the U.S. find a new level of complete allergy relief.

Unique and impactful activations included large scale events, mobile beacon activation, custom direct mail, specific executions at each retailer and distinctive digital strategies for brand engagements.

©2019 by Janet Barker-Evans.